Today, approximately 333.2 billion emails are sent daily, equating to more than 3.5 million emails per second.
If you want to make sure that you stay ahead of the competition, you must make the most of your business resources. One of the most important of these is your CRM strategy.
As you build your list of contacts and boost your organization’s engagement with them, you need to stay focused on the basics. Yet there is no such thing as perfection in the business.
Keep reading to learn more about the email list building mistakes you must avoid.
1. Lack of Personalization
Lack of personalization can come in different forms, including not addressing the recipient by name, not using personalized images, or not providing relevant content in sending welcome emails. Personalizing your emails can increase open rates, click-through rates, and conversions.
2. Not Building from Scratch
If you’re not building your email list from scratch, you’re missing out on a critical opportunity to connect with your audience. Growing an email list takes time and effort, but it’s worth it. Don’t resort to buying or renting an email list.
If you are from the real estate industry, you must know about the email list features and how to build that real estate email list. You can read more here.
3. Not Making the Sign-Up Process Easy
If people have to jump through hoops to sign up for your emails, they’re likely to give up and move on. Make sure the sign-up form is prominently displayed on your website and that it only requires a few simple steps to complete.
4. Not Incorporating Segmentation
If businesses are not segmenting their list, they are missing out on an opportunity to create more targeted and engaging content that would result in higher open and click-through rates.
Another mistake business owners make is not allowing subscribers to opt-in to specific content categories. This can result in subscribers receiving content they are not interested in, which can lead to them unsubscribing from your list.
5. Not Creating Enough Email Content
Businesses make the mistake of not staying in touch with their email list. Just because someone signs up for your emails doesn’t mean they want to hear from you daily.
But if you go too long without sending anything, they will likely forget about you. Find a happy medium and stick to a regular schedule of sending emails.
6. Failing to Build Awareness for Your Brand
Make sure your target audience is aware of your brand before trying to build an email list. You can do this through traditional marketing channels such as advertising and PR or through digital channels such as social media and content marketing.
Avoid These Email List Building Mistakes to Have a Successful Email Marketing Strategy
If you want to get more clients, you must avoid these email list building mistakes. This is to ensure that you are only marketing to potential clients and are sending personalized emails to customers.
So remember that you must not buy or rent email lists since this can hurt your deliverability and your sender reputation. Also, ensure that people who sign up for your list are interested in hearing from you. Finally, make sure to segment your list so that you are sending relevant content to your subscribers.
Always do high-value content and lead generation regardless of how you grow your email list. And while you’re at it, feel free to check out more of our blog. You never know when you’ll find something that interests you.