8 Creative Ways to Use Digital Signage in Your Business
Digital signage is more than just a flashy screen hanging on the wall. It’s an incredibly versatile tool that, when used creatively, can transform your business space and elevate your brand’s presence.
Let’s jump into eight inventive ways to make the most of digital signage in your business.
1. Welcome Customers with a Personalized Touch
First impressions matter. When customers enter your business, greet them with a warm, personalized message on a digital sign. Imagine walking into a hotel lobby and seeing, “Welcome, Sarah! We’re thrilled to have you with us.” This instantly makes your customers feel special and sets a positive tone for their experience.
Personalized messages aren’t limited to just names. You can tailor greetings based on time of day, season, or even specific customer preferences if you have that information.
2. Interactive Menus – Engage and Entertain
Why stick to static menus when you can create an interactive experience?
Digital menu boards are a game-changer for restaurants, cafés, and bars. Not only do they make it easy to update items and prices in real-time, but you can also add mouthwatering images, videos of your dishes being prepared, or even live social media feeds featuring customer reviews and photos.
But here’s where it gets really fun—let customers interact! Let them browse the menu, filter items by dietary preferences, or even place their order directly through the screen.
Key benefits of interactive menus:
- Real-time updates – Easily change prices, items, and specials without printing new menus.
- Enhanced visuals – Display high-quality images and videos to make dishes more appealing.
- Customer interaction – Let customers filter options based on dietary needs or preferences.
- Efficient ordering – Reduce wait times by allowing customers to place orders directly through the screen.
3. Streamline Internal Communications
Digital signage isn’t just for customer-facing spaces; it’s also a powerful tool for internal communication.
Use digital signage in break rooms, hallways, and common areas to display important company updates, meeting schedules, or even motivational quotes to boost morale.
4. Host Live Social Media Feeds
Social media is the heartbeat of modern marketing, and Best View digital signage allows you to bring that pulse into your physical space. Displaying live social media feeds on digital signs can be a fantastic way to build community and showcase real-time customer engagement.
For example, you could feature a live Instagram or Twitter feed displaying posts that use your business’s hashtag.
5. Showcase Customer Testimonials and Success Stories
Word of mouth is still one of the most powerful forms of marketing, and digital signage can amplify this by displaying glowing customer testimonials right where they matter most—your place of business.
Instead of letting those five-star reviews sit on a webpage, bring them to life on a digital screen. You can rotate through testimonials, complete with customer photos and quotes, or even feature video stories.
6. Create an Interactive Wayfinding System
Navigating large spaces can be daunting for customers, especially in malls, hospitals, or corporate campuses. Traditional maps are helpful, but why not take it a step further with interactive wayfinding?
Digital signage can serve as a touchpoint for customers to get directions to specific departments, stores, or rooms. Users can simply input their destination, and the screen can display the shortest route, complete with turn-by-turn instructions.
7. Highlight Limited-Time Offers and Flash Sales
FOMO (Fear of Missing Out) is a powerful motivator, and digital signage is perfect for creating a sense of urgency around special promotions. You can easily update your screens with limited-time offers, flash sales, or seasonal discounts in real-time.
Ways to create urgency with digital signage:
- Countdown timers – Display the remaining time on sales or special offers.
- Flashing notifications – Grab attention with animated or flashing text for limited-time deals.
- Exclusive offers – Showcase deals that are only available in-store or for a short duration.
- Real-time inventory updates – Inform customers about low stock items to encourage immediate purchases.
Imagine a customer strolling by and noticing a sign that says, “Flash Sale! 50% off all shoes for the next hour!” That’s a great way to boost foot traffic and encourage impulse purchases. Plus, you can use countdown timers on the signage to really drive the urgency home.
8. Incorporate Gamification Elements
Who doesn’t love a bit of fun and competition? Gamification is a fantastic way to engage customers, and digital signage can bring this concept to life. Whether you run a retail store, a gym, or a café, you can use digital screens to host contests, quizzes, or challenges that customers can participate in.
For instance, a retail store might run a daily quiz where customers can answer questions about products for a chance to win discounts or prizes.
Bringing It All Together
Digital signage is a dynamic, engaging tool that offers endless possibilities for creativity in your business. It’s about more than just displaying information; it’s about creating experiences, enhancing communication, and building connections with your audience.
