When you need help with a product or service, where do you go?
You might check the business’ website, hoping to find answers. Maybe you try their site’s chat feature.
If you’re lucky, you might get an answer. But when all else fails, like many people, you will try phone support. That’s because a human can provide actual help.
Phone support can create a personal connection between the business and the customer, something that other support methods can’t.
Unfortunately, it can also be expensive – unless you use softphone apps. They’re essential business apps that can save you money while still allowing you to talk to your customers – or even your employees – regardless of where they are located.
Here’s why you need to make the switch to softphone apps.
What Is a Softphone?
First, let’s talk about what a softphone is. It’s a software phone solution that works over the internet. It requires no physical hardware, other than whatever existing device you install it on.
A softphone has all of the functions of a desk phone, and the best softphone apps offer even more functionality, like call recording, video calling, and drag and drop call transfers.
A softphone app can be used across multiple devices. You can install it on a desktop, laptop, tablet, or any mix of connected devices.
The affordable price of softphones has quickly driven their adoption. In addition to not requiring any additional hardware, there are no cabling or dedicated lines to run. That also means there are no labor costs to set up a softphone.
If you want to do business internationally, many softphone apps even offer affordable international calling.
That brings us to our next reason…
2. Salesforce Integration
It’s likely you’re already using (or may be considering using) Salesforce. It’s the dominant force in the CRM (customer relationship management) space.
That’s partially due to its integration with third-party apps. There are many softphone applications for Salesforce, each with its own pros and cons. Check out some reviews to see which softphone app is right for your business.
Salesforce is also cloud-based, so your business can use it anywhere – just like your softphone app, which brings us to our third reason…
No hardware and integration with a cloud-based CRM like Salesforce mean that a softphone app can be highly portable. Small business owners and new entrepreneurs can benefit from the ability to work anywhere.
Mix it up and work from a different room of your house, instead of being stuck in the home office all day. Or decide to travel and work remotely. Either way, softphone apps give you the flexibility to work when and where you want.
You can even expand your team and easily add new team members to your softphone system, allowing for a truly global workforce.
Softphone Apps Help Small Businesses Thrive
There are dozens of softphone apps on the market. Once you find the right one for you, there’s no way you will want to go back to a desk phone. The affordability, portability, and integration with Salesforce and other business apps and software make softphones perfect for small businesses.
Looking for more advice on managing your business and saving money? Be sure to check out our Business and Finances section.