There are over 33.2 million small businesses in the United States today. If you’re one of them, you’ll realize that it’s tough to stand out in a crowd. Luckily, there are many simple ways to do so. One of them is by having unique business cards.
In fact, 59% of people say that they look at a business card before they even make the decision to visit their location. With cards that are eye-catching, yours will have an opportunity to leave a memorable impression.
If you’re not sure how to get started, keep reading for our top tips for designing a great business card.
1. Keep It Simple
When designing a business card, keep it simple by using a basic design. This will help you to create a unique and memorable card that your clients will appreciate. Additionally, consider using a standard business card size so that you can fit more cards in one envelope.
As with any design project, take the time to test different variations of your design until you find something that looks good on paper and onscreen.
2. Use a Complementary Color Scheme
Choose a complementary color scheme – this will help to create a cohesive look and make your cards more visually appealing. For example, if you have a green and pink business card, choose a blue or purple complementary color for the text on the front of the card.
In addition, try to use fonts that are similar in tone so your cards will look cohesive.
3. Use Eye-catching Fonts
To make your business cards look both professional and eye-catching, use fonts that are stylish but not too flashy. For example, choose a typeface like Proxima Nova or Gotham for a more sophisticated look.
Alternatively, go with a fun font like Comic Sans or Playbill for a more lighthearted tone. Either way, be sure to select one that looks good on both black and white cards.
Finally, be sure to include plenty of whitespace around your text and images so they stand out and don’t compete with each other. This will also help reduce eyestrain when looking at your cards for an extended period of time.
If you lack the understanding of which font will go well with which type of business, don’t hesitate to get professional help. You can get the details and start the process of getting your amazing business card designed by professionals.
4. Personalize It
Now it’s time to consider what information you want to include on your card. If you’re just starting, consider including your company’s mission statement or core values here.
Most people prefer to have their name at the top left corner, followed by their email address and phone number in smaller type below that. You may also want to include your website URL or social media handles if you have them.
If you have more detailed information about your company, such as product descriptions or pricing information, feel free to include this on your card instead.
The Bottom Line
Make sure your business card leaves a lasting impression by following these simple tips. Additionally, choose high-quality paper, an unforgettable design, and useful content that captures your brand.
Above all, don’t forget to include a call-to-action that encourages the recipient to get in touch or visit your website. By following these guidelines, you can create a business card that effectively promotes your business.
For more tips and guides about building a successful brand, please check out the rest of our blogs!