If you’re a realtor, you know the name of your best-performing clients is gold. In fact, according to one recent survey, the likelihood that a client will use the expertise of a realtor again if that client viewed the agent as their favorite.
And what’s the primary driver of favoritism? Personalized service. This is why it’s so critical that you understand how to make the most of your real estate agent email list.
If you’re looking to keep your best clients active year-round and score repeat sellers in the long run, we invite you to read on for key tips on list building and modern email marketing.
1. Keep It Up-To-Date
Use a reliable list management system to organize your contacts, such as iContact or AWeber. This will ensure your contacts remain safe and secure.
Ensure your contacts are regularly updated. As the market changes, so too can your contact list. Finally, be sure to keep in touch with the market to determine if any of your contacts have changed.
2. Segment the List
Start by grouping the realtors email list according to factors such as location, type of property, or services. This will make it easier to create content that is more tailored and specific. It will also help keep messages relevant to the agents’ interests and needs.
Next, prioritize different types of content per segment. For example, top-producing agents may be more interested in higher-level content such as advanced marketing strategies, while newer agents might need assistance with the basics of success.
3. Craft Personalized Messages
If your emails are too generic, they will not be effective in engaging the audience. To craft personalized messages, begin by using demographic data to understand what makes each agent unique.
Consider their interests, location, and job title. Also, make sure to customize emails with their names.
4. Use Clear Call-To-Action Taglines
A clear call to action should tell the reader what they should do and should be simple and easy to follow. Include a button or link that directs the reader to your desired destination, such as your website, contact page, or request a call page. Always add a sense of social proof to your call to action by adding testimonials or a review.
5. Focus On Providing Value
Start by offering helpful tips, tricks, and advice to your audience. This could include things like how to stage a home, how to best present a listing, or how to increase a buyer’s chances of a successful offer. Be sure to include entertaining stories and relatable information in your email marketing; it’s sure to keep your readers interested.
Make the Most of Your Real Estate Agent Email List Today
Real estate agents have the unique advantage of being able to leverage an email list to advertise their listings and services but it takes time and effort. With these tips in mind, you’ll be able to make the most of your real estate agent email list and maximize its effectiveness.
Why not give it a try? The results might surprise you!
If you find this helpful and want to read more great content, check out our latest blog posts now!