Did you know that almost 25% of small businesses in the United States don’t have or maintain social media pages?
Social media has become a powerful resource to help companies grow since you can reach a larger audience.
Whether you have been in business for 25 years or 25 days, there are a few things that you can try to improve your odds.
Keep reading to learn about the best social media management tips that will help you increase customers and sales!
1. Set Some Goals
One of the best social media management tips to start with is setting goals.
Think about what your business wants to accomplish by focusing your efforts on social media and marketing. Your goals should be specific, measurable, and timely. Make sure that your goals are also attainable and relevant to your company.
Start by writing down the big accomplishments, from there, you can break each item down into smaller tasks. Goals will help keep you on track and prevent you from plateauing during your marketing campaign.
A great example of a goal is to gain a specific number of followers or make several posts each week. These goals can be monitored and tracked. If you are struggling to meet your goals, don’t hesitate to make adjustments.
2. Know Your Audience
To improve social media presence you must identify and understand your audience.
Without knowing your audience, you won’t be able to post relevant content that they are searching for. For example, if your audience is children or young adults, short and eye-catching content is needed to capture that attention.
Knowing your audience will also be a guide in the types of posts that you should be doing. Think about your company’s niche and try to be as specific as possible when identifying your target audience.
Most people don’t realize it, but social media managers learn about the psychology of color, fonts, and content that people are drawn to.
3. Download the Appropriate Platforms
Once you know what your goals and target market are, you can select which platform(s) you want to use.
The most successful businesses start on one social media platform, such as Facebook. After this page gets built up, it’s easier to start other platforms if necessary. Having too many social media accounts for your business can be an issue though since each one requires so much maintenance.
Your target market will help you find the best platform to reach your audience. Younger adults prefer apps like Instagram and Tiktok over Facebook. However, Facebook is still popular amongst older generations, even millennials still use it!
Think about the type of content you will be posting. If you want to share articles, pictures, or videos, there is an app that specializes in that type of content.
4. Consistently Engage Online
If you want to promote your business, you need to interact with the community.
Engaging can help people learn about your company and start building customer relationships. To make your engagement beneficial, try to keep your posts and response times consistent. Designate a specific time each day to focus on these tasks since your customers will learn to look for your posts.
You should also try to respond to comments and messages within a day or so. Any longer than this could negatively reflect on your business. The more that you engage with people, the more proof there is of your excellent customer service!
Many people recommend that you boost Instagram engagement organically. This will help make your business look genuine.
5. Post Relevant Content
Paying attention to trends in your industry should become a habit.
You should only be posting content that is relevant and interesting to your target audience. If the content doesn’t support or improve your sales, it should also get skipped. Monitoring your content can take time, however, once you define your image, it will become effortless.
When you are feeling lost on what to post, a great way to find relevant content is by going online. You can search common phrases in Google and see what topics come up. The items at the top of your searches include keywords that can help you post about the things people are interested in.
6. Invest in Ads
Whether you have a small or large budget, social media makes it possible to post ads without breaking the bank.
Social media ads can promote your business while you sleep so that you don’t have to do all of the sharing and friend-adding. Depending on how much you want to put towards them, you can have your ads reach your local community or go national.
Google, Facebook, and Tiktok have become some of the best platforms to post your ads. When you create ads, make sure you are always thinking about the customer. Focusing on making money can come off as ingenuine and lead to hesitation from buyers.
7. Automate What You Can
A lot of people spend more time than necessary sending messages and adding new people online.
As a business owner, you likely don’t have this spare time to put towards growing your social media following. When you create a business social media account, it gives you more power over making posts. You can customize when your posts go live, which helps you get prepared in advance.
Automation increases brand awareness since you can reach a larger audience. You can also begin conversations through messages.
Try These Social Media Management Tips
If you want to grow your brand and customer database, you should try following these social media management tips.
Since so much business gets conducted online, you need to have a strong presence and be actively engaging with your community. There are also social media management tools that can automate repetitive tasks and make your life easier.
Don’t wait to upgrade your social media pages to ensure that you are reaching your desired audience.
Be sure to check out our blog for more content about how to improve your social media presence and business!