Unlike broadcast TV, which is transmitted to all viewers simultaneously, streaming video services send different content data to each viewer over the internet. Streaming companies typically cache the most famous content close to the customer’s home to eliminate lag time & reduce bandwidth costs. Video streaming platforms are moving away from a customer acquisition-at-all-cost race to user engagement and retention strategies. How can you benefit from this trend?
Whether you’re a restaurant and bar, fitness center, hotel, or professional services company, TV can elevate the in-person customer experience.
Streaming media is revolutionizing the entertainment industry, giving viewers more choices. As a result, advertising on streaming TV for business is more effective than traditional linear TV. Streaming ads are targeted based on data-driven factors like demographics and interests rather than antiquated ratings and projections. The flexibility of streaming TV also allows for more ad creative opportunities.
Small businesses can create short 30-second ads to generate awareness or expand their reach with a more extended spot that demonstrates the value of their product or service. If your customers want to watch an ad, they’ll do it if it’s relevant and entertaining. And the ad formats available on streaming TV are designed to engage, rather than interrupt, your audience. So, the next time your customers watch their favorite show, they’ll see an ad that makes them laugh and feel connected to your brand. This is an opportunity to win customers’ trust and build brand loyalty.
Streaming is Affordable
Some streaming services offer original content, which can be added to your library. Cutting cable was once a rarity, but with high prices and unbreakable contracts, many consumers have left the traditional pay-TV landscape. Streaming services are cheaper and offer more customization options for viewers. You can even find free streaming services that give you access to a limited selection of shows. Most streaming services also have ads. While this can be a turn-off for some viewers, most people are accustomed to watching ads on regular television and have learned to appreciate them as part of the viewing experience. Plus, the advertising on streaming services is often more targeted than what you would find on regular TV.
For this reason, many businesses have opted to advertise on streaming TV in their local markets. This can help them reach a new audience that may need to be more receptive to traditional advertisements. Additionally, the flat rate CPMs of streaming TV make it an affordable option for most businesses. This means you can get a highly effective TV campaign for less than what it costs to print a flyer and hand it out to your audience.
As more consumers abandon traditional cable TV, streaming services offer everything they need – live and on-demand content – at a much lower price. It’s getting harder and harder to find scripted original shows that aren’t on a streaming service. In addition to offering a wide range of programming, streaming services are also easy to use and accessible.
Most people have a Smart TV or gaming console that connects to the internet, and they usually need to download the service’s app to get started. Once they have the app, they can watch television from any location with an internet connection. Streaming platforms store their data on servers or cloud-based platforms, and they cache (or store) popular content near the locations where it’s watched to eliminate lag time. Many of these services also offer adaptive bitrate streaming, automatically adjusting the video’s quality based on the user’s internet connection speed.
In a business setting, streaming provides a convenient way for employees to stay updated on industry trends and news. Companies can also use streaming to share company announcements and provide training materials. Finally, providing employees with various entertainment options can be a great way to make the workplace more enjoyable.
It’s Easy to Manage
Businesses have a wide range of options for streaming content to their customers. This includes ad-supported or subscription video on demand (SVOD), live network TV channels, and customized programming packages. Many people who cut the cord on their cable or satellite TV have found that they can still enjoy movies, shows, and sports by using various streaming services. Some of these services require a monthly subscription fee, which can include unlimited access to their content. Others feature ads between shows, which can be targeted based on the viewer’s interests and behavior.
Streaming is also an excellent way for businesses to promote their products or services. Businesses can attract new audiences and drive customer growth by creating engaging content and establishing a solid brand presence. This is an effective way to reduce customer churn, which can be expensive for some companies.
Most business owners can easily manage their streaming service through a secure online portal. Using a business credit card, a dedicated internet connection, and some essential software, they can begin to build their audience and manage their content. To ensure a smooth customer experience, businesses can also use a CDN to deliver their content. These networks cache popular content close to where it is being streamed, which minimizes lag time and bandwidth costs.