How to Incorporate Video in Email Marketing

Do you want to boost your email marketing?

Millions of daily email users are responding to email campaigns. However, half of the respondents have a poor experience because of an annoying email. By incorporating video in email marketing, you’ll increase engagement and trust for your business.

This article will discuss distinct steps for using videos in email marketing. Scroll below to learn more.

Tell an Interesting Story

Craft an exciting story or narrative for the video content while keeping the brand’s message in mind. To tell a great story, create an email content strategy incorporating a concise and clear message. Establishing exciting content can increase brand awareness.

The written content within the email should encourage viewers to watch the video. Viewers should be able to click through to the brand website or landing page, depending on the objectives.

Through written content and video, marketers can run more creative campaigns. Check out and view this video production company to get started with your video email marketing strategy.

Set Expectations

Video can help to set the right expectations for a new product launch, upcoming event, or promotional offer. By incorporating a little video clip inside the email, you may point out the event or product and generate interest to encourage a call to action.

Videos can highlight client endorsements and display products and services. The ability to incorporate videos into email marketing is a fantastic approach to reaching your target audience. 

Make the Video Mobile

The first step is to make the video mobile to ensure that customers can watch a video on all devices. Creating video content with phones and tablets means anyone receiving an email with an embedded video may view the material on any device.

Because not all devices can play all file types, upload the movie in MP4 since most devices support this. This helps to guarantee a positive experience for the viewer.

Track and Analyze Results

To ensure success, track and analyze results to determine the effectiveness of video in emails. By studying how the outcomes have changed due to the video content, you may create A/B tests to examine the impact of the video content.

Use the data gathered to develop fresh ideas, improve current ones, and optimize campaigns to deliver high-caliber video content. Analyzing the watched content can also provide insights such as which content was opened more, how long the video was observed, and which parts were skipped and watched multiple times.

Tracking and analyzing results can create better video content, which helps boost email engagement rates.

Tips on How to Make a Video in Email Marketing

Incorporating video in email marketing campaigns doesn’t have to be overwhelming. With careful planning and a few simple steps, you can quickly realize the full potential of video-based content in your emails.

Start using video in your email marketing today and watch your click-through rates soar!

If you want to learn more great digital marketing tips, check out our other blogs.