You’ve probably heard about the hottest marketing strategy of today’s world, search engine optimization (SEO). Believe it or not, 28% of businesses don’t even have a website, let alone an SEO strategy.
Well, with the right tips, you can benefit from an SEO strategy with minimal investment, and it could save you a lot on ads in the long run. Let’s talk about the link between content marketing and SEO and how they can help grow your business.
What Is SEO?
Search engine optimization is the process of optimizing your website’s content for search engines like Google. When executed correctly, your content can rank higher on relevant search topics, driving organic traffic to your website.
Your strategy relies heavily on the quality of your website, as it would reflect poorly on search engines if they were promoting low-quality sites. However, even the best website in the world can’t rank highly if they don’t have the content to rank for.
How Content Marketing and SEO Work Together
If your website acts as the foundation of your SEO strategy, then your content marketing strategy is the house you build upon that foundation. If you only have five pages dedicated to info about your products or services, how will anybody find your website? Unless they search for the name of your website, it’s unlikely they will.
That’s where content marketing comes in. People search for information far more than they search for specific businesses or websites. By offering that information, your website can generate some free, organic traffic, giving you opportunities to convert those users into customers.
For example, SEO blogging is the most popular form of content marketing, as you can easily write articles yourself about your own industry. To pick a random niche, let’s say you sell cars. You could have countless articles about various topics that potential customers might search, including:
- How to choose a new car
- What are the most reliable car manufacturers?
- Do Toyotas really last that long?
- Toyota vs Honda: Which Is Better?
- How expensive are BMWs to maintain?
The list goes on. When people search for this information, they’re far more likely to be shopping for a new car than a random ad recipient, which will lead to higher conversion rates. If you have the right content marketing services like Snap SEO, then you can start ranking ahead of your competitors as soon as possible.
Also, once that content is on your website, there’s no need for additional expenses. You can continue earning from that content for as long as you want. Consider it a “buy once, cry once” purchase.
Build Your Strategy Today
Now that you know how content marketing and SEO work, why wait? Put this information to use today and get the services you need to start ranking at the top.
Once you’re up there, you can generate free traffic for as long as you want. Get started today and stay up to date with our latest digital marketing tips!